A job advert is often a candidate’s first impression of your business. If it is vague, overly long or packed with corporate language, strong applicants may lose interest before reaching the end.
The best adverts are clear, engaging and honest. Here is how to improve yours.
Candidates want to understand quickly why the role is worth considering. Open with the job title, location, salary and the most attractive aspects of the opportunity.
This could include:
Company background is important, but the role itself should take priority.
Where possible, include a realistic salary range. Phrases such as “competitive salary” give candidates little useful information and may discourage suitable people from applying.
If the package includes bonuses, commission, a company vehicle or other benefits, explain these clearly too.
Avoid listing every possible task. Focus on the responsibilities that define the position and help candidates understand what their working week would involve.
Use concise bullet points and be specific. Clear responsibilities allow candidates to assess their suitability before applying, which can improve the relevance of applications.
An unrealistic list of requirements can exclude capable candidates.
Be clear about which qualifications, skills and experience are genuinely essential. List anything else as desirable. This gives strong applicants the confidence to apply even if they do not meet every preference.
Candidates are not only choosing a job; they are choosing a workplace. Explain what the organisation can genuinely offer, including its culture, leadership, development opportunities and working environment.
Avoid generic claims such as “fast-paced” or “market-leading” unless you explain what they mean in practice.
A job advert should be easy to scan. Use short paragraphs, clear headings and focused bullet points. Remove repeated information and any detail that does not help someone decide whether to apply.
The goal is simple: give the right candidates enough information to understand the opportunity and want to learn more.
FindCore helps businesses create compelling vacancies and connect with talented professionals. Contact us to discuss your next hire.
At FindCore, we use cookies to improve your website experience, understand how our site is used, and support key features.
You can accept or manage your preferences at any time. Declining cookies may affect some site functionality.
